# The Importance of Website Performance Optimization
In the digital world, speed is money. Amazon found that every 100ms of latency cost them 1% in sales. Google counts site speed as a ranking factor. If your site is slow, you are losing customers and SEO traffic.
**NacroSoft Technologies** optimizes websites to load in milliseconds, not seconds.
1. Bounce Rates and First Impressions
Users decide in 0.05 seconds whether they like a site. If it doesn't load in 3 seconds, 53% of mobile users abandon it.
2. SEO Rankings
Google explicitly punishes slow sites. A slow site crawls slower (meaning Google sees fewer of your pages) and ranks lower. Fast sites get a "ranking boost."
3. Conversion Rates
Walmart found that for every 1 second of improvement in load time, they saw a 2% increase in conversions. Fast sites feel trustworthy and professional. Slow sites feel broken and insecure.
4. Mobile Experience
Most users are on 4G or even 3G networks. A 5MB image on a homepage might load fine on your office WiFi but will kill the experience for a mobile user on the train.
Key Takeaways
Conclusion
Performance is a feature. It should be monitored and optimized constantly.
**NacroSoft Technologies** conducts deep performance audits to shave precious milliseconds off your load times.
Frequently Asked Questions (FAQ)
**Q: What is a good load time?**
A: Under 2.5 seconds for the main content to be visible (LCP).
**Q: How do I check my site speed?**
A: Use tools like Google PageSpeed Insights, GTmetrix, or Lighthouse.
**Q: Does hosting matter?**
A: Yes. Cheap shared hosting is often slow. We recommend cloud hosting or edge networks (like Vercel) for maximum speed.
