Real Estate CRM & Lead Automation

### Project Overview This **Real Estate CRM** was designed for a high-volume real estate agency. It automates the entire sales funnel, from capturing leads on various listing sites to closing the deal. ### Problem Statement Agents were losing leads due to slow response times and disorganized data. There was no central system to track client preferences or communication history, leading to missed opportunities. ### Solution Provided NacroSoft developed a custom CRM that aggregates leads from Zillow, Realtor.com, and social media. It uses automation workflows to instantly assign leads to agents and send welcome emails. A "Property Match" algorithm suggests listings to clients based on their preferences. ### Technologies Used * **Frontend:** Vue.js, Bootstrap * **Backend:** Python, Django * **Database:** PostgreSQL * **Integrations:** Zapier, Twilio, Mailgun * **Cloud:** Heroku ### Key Features * **Lead Aggregation:** Centralizes leads from 10+ sources automatically. * **Automated Drip Campaigns:** Nurtures leads with scheduled emails and SMS. * **Pipeline Management:** Visual drag-and-drop sales pipeline. * **Smart Matching:** AI algorithm pairs new listings with potential buyers. * **Mobile App:** Agents can access client data and book viewings on the go. ### Business Impact * **Increased lead conversion rate by 22%** within 6 months. * **Saved agents 15 hours per week** on manual data entry and follow-ups. * **Generated $50M in property sales** directly attributed to CRM automation. ### Team Size 6 Members ### Role Breakdown * **Full Stack Developer (Lead):** Designed the data model and core CRM logic. * **Frontend Developer:** Built the responsive dashboard and pipeline visualization. * **Backend Developer:** Handled the third-party API integrations (Zillow, etc.). * **Mobile Developer:** Developed the companion app for field agents. * **Project Manager:** Worked closely with top agents to define workflow requirements.